Some people name iPod as an example of how music distribution has cut out the middleman.
Maybe. Or is there a new kind of middleman? Pandora is an example of a new kind of middleman.
For free, you can build up to 100 radio stations using one, several artists or songs. What Pandora does is allow you to vote on what you want or don't want--but the neatest thing is they play music out of that genre so you can discover new artists. You can also hear clips of music, do research on artists, and, of course, buy music.
What music we enjoy is likely very different. And Pandora "knows" all of it.
Think about that from a marketing perspective. The possibilities for learning demographic trends to deliver a wide range of product or service segments could potentially expand and apply to any kind of product or service people have an interest.
Especially with a glut of information just a click away--will it be the Pandora's of the world that open boxes of information in ways those interested don't have to search, but can experience?
Just as Pandora is categorizing the "music genome" others such as librarians, professional societies and academics may do the same in other areas.
Is there a Pandora type application in your future?
Do you know of any businesses taking this new middleman approach? Is it gaining any traction?
PS. And Pandora is not just for your computer anymore. There's a new "Squeezebox" that you can enjoy Pandora through out your home with your stereo equipment.
It's not just music. Video has a new search engine.
While they don't have "affinity" built in yet (for example, on Amazon people who bought this book, bought this book as well), check out Blinkx
Copyright 2007, Traction. You are encouraged to pass on so long as attribution is given to Traction.